Why I Niched Down to Pinterest Management (And Haven’t Looked Back)

For years, I wore a lot of hats as a virtual assistant. Email management, calendar juggling, course uploads, social media scheduling—you name it. And while I’m grateful for the experience (and the amazing clients I met along the way), I realized something big: I was doing all the things, but I wasn’t doing the one thing I loved the most.

That thing? Pinterest.

I’ve been using Pinterest since the early days—back when you needed an invite to get in. I fell hard and fast for it. Not as a “content creator” or “marketer,” but just as a person who wanted to find pretty things, save inspiring ideas, and map out dream projects. It’s always felt like a cozy corner of the internet where I could just be creative. And guess what? That hasn’t changed.

So when I started helping clients with Pinterest, it lit a spark. Actually—it lit a fire. Designing pins, crafting descriptions, digging into keywords and analytics, seeing what was working and what needed tweaking... it didn’t feel like work. It felt like play.

And here’s the other thing: Pinterest isn’t social media. Thank the internet gods for that!

It doesn’t care if you posted three times today. It doesn’t ask you to show your face, dance, or tell your life story in 15 seconds. Pinterest is the slow burn. The long game. The gentle marketing platform that helps your content keep working long after you post it.

One pin, one fresh idea—that’s all it takes. You don’t need to post 8 times a day. Just create something new, something helpful or beautiful or interesting, and Pinterest will do the heavy lifting over time.

And honestly? That’s what I love most about it. I get to help other creatives—artists, makers, small creative business owners—share their work without the burnout. I get to flex my creative muscles designing scroll-stopping pin graphics. I get to nerd out over analytics and tweak strategies until they click.

That’s why I chose Pinterest. It’s a platform that plays to my strengths, supports my creative soul, and genuinely helps others grow their businesses. It’s not just my niche—it’s my home.

Ready to stop chasing the algorithm and start getting long-term results? If you’re a creative, artist, or maker who wants Pinterest to quietly (but powerfully) bring fresh eyes to your work, I’d love to help. Click here to learn how we can work together.