Pinterest Audits: What They Are and Why Your Business Might Need One

You’ve spent hours creating beautiful content. Your brand is solid, your product photos look great, and you’re posting regularly… so why is your Pinterest account barely getting traffic?

If you’re feeling frustrated because Pinterest should be driving more eyes to your website, your Etsy shop, or your portfolio—but it’s just not happening—you're not alone. The truth is, even the most creative business owners can miss out on Pinterest’s potential if their account isn’t set up the right way.

That’s where a Pinterest Audit comes in.

What Is a Pinterest Audit, Anyway?

A Pinterest audit is a deep-dive into your Pinterest profile to uncover what’s working, what’s not, and what could be improved. It’s like a tune-up for your account, making sure everything is optimized with proper use of SEO and keywords so your pins actually get discovered and drive traffic back to your business, because Pinterest isn’t just a social platform, it’s a visual search engine. And that means your profile, boards, and pins need to be built with strategy and search in mind.

Why You Might Need One

Here are a few signs your business could benefit from a Pinterest audit:

• You’re pinning consistently, but traffic is low or stagnant

• You’re not sure if you’re using the right keywords or board names

• Your pin designs aren’t getting the saves or clicks you expected

• You’ve had your account for a while, but it feels messy or disorganized

• You’re just getting started and want to make sure you’re on the right track

  
  

If any of these sound familiar, you’re not doing anything wrong—but a few simple changes might make a big difference.

What You Get with My Pinterest Audit

When you book a Pinterest Audit with me, I take an in-depth look at your entire profile and give you clear, actionable tips. No vague advice or generic checklists—I focus on your brand, your audience, and your goals.

Here's what I cover:

• Profile setup: bio, image, username, claimed accounts

• Boards: naming, descriptions, relevance

• Pin strategy: types of pins, design feedback, pin descriptions

• Keyword use: how you're using SEO across your profile

• Tips for improvement: what's working, what to tweak, and what to ditch

  
  

The goal? To help you feel confident in your Pinterest strategy and actually see your efforts start paying off.

Ready to Make Pinterest Work for You?

Pinterest can be one of your best tools for growing your audience, reaching new customers, and making more sales—but only if your account is optimized to do the heavy lifting.

If you're ready to stop guessing and start growing, a Pinterest Audit might be just what you need.

Learn more and book your audit here → Hello Annie Davis