How to Easily Set Up a Pinterest Business Account (Without the Overwhelm)

If you’ve been thinking about using Pinterest to grow your creative business but feel totally lost on where to start—you're not alone. Whether you’re an artist, maker, or creative entrepreneur, setting up your Pinterest business account doesn’t have to feel like a tech headache. In fact, I’m here to walk you through it step-by-step, minus the overwhelm.

Let’s get your account up and running so you can start sharing your work with the people already searching for it.

Step 1: Create a Pinterest Business Account (or Convert an Existing One)

If you already have a personal Pinterest account, you can convert it to a business account. Or you can start fresh.

To create a new business account:

• Go to Pinterest Business

• Click Sign up

• Use a business email address, create a secure password, and fill in your business name

• Select your business type (choose what’s closest to your creative work)

• Add your website (optional, but recommended)

To convert a personal account:

• Log in and click the down arrow in the top-right corner

• Choose Settings > Account Management

• Scroll down and click Convert to Business Account

Pros/Cons of converting a personal Pinterest account:

-Pros: you'll take your audience with you when you convert your personal account to a business account; Pinterest should know what your boards are and you should already have impressions and engagement on your boards.

-Cons: you probably have a lot of boards that are not "on brand" for your business, you will have to hide all of these boards and create new boards to pin to if you don't have any that are relevant to your brand; if you haven't optimized your boards or account yet with keywords, you will have to do this.

Step 2: Claim Your Website

Claiming your site gives you access to analytics for any content saved from your domain and helps build trust with Pinterest. Here's how:

• In your Settings, go to Claimed External Accounts

• Enter your website and click Claim

• Pinterest will give you a meta tag or HTML file to add to your website

• If you use Squarespace, Shopify, or WordPress, there are built-in ways to add the code (or I can help!)

Once it’s connected, you’ll start seeing insights from your content, and Pinterest will display your website next to your name on all your Pins.

Step 3: Optimize Your Profile

Your Pinterest profile is like your creative storefront, so let’s make sure it’s inviting and clear.

• Name: Use your name or business name with keywords.

  💡Example: Hello Annie Davis | Pin Management for Creatives and Artists

• Username: Make it simple and consistent with your website/socials.

• Profile Photo: Use a clear headshot or your logo.

• Bio: In a couple of sentences, tell people what you do and who you help—plus sprinkle in keywords.

💡 Example bio: I’m a Pinterest Manager for creatives, artists, and makers who want to grow their business with a strategy that actually works. I share tips on Pinterest marketing, content ideas, and design inspiration to help you get seen, save time, and stay creative. Whether you're DIY-ing your Pinterest or ready to hand it off, you're in the right place for scroll-stopping strategy and creative support.

Step 4: Create & Organize Your Boards

Boards are how you organize your content on Pinterest, and they also help Pinterest understand what you’re about.

Start with 5–10 keyword-rich boards that match your brand and what you offer. Examples for creatives:

• Art Studio Inspiration

• Colorful Abstract Paintings

• Handmade Stationery Ideas

• Creative Business Tips

• Art Print Display Ideas

Add a strong board title (no cutesy names because that's not what people are searching for) and a short description with keywords.

💡Tip: Make sure each board is filled with at least 15–20 pins to start, and continue pinning to them regularly.

Step 5: Enable Rich Pins

Rich Pins pull extra data from your website and make your pins more useful.

There are four types: product, recipe, article, and app. For most creatives, article or product-rich pins are best.

To enable Rich Pins:

• Add metadata to your website (this can be automatic with platforms like Shopify or WordPress)

• Validate one of your URLs using Pinterest’s Rich Pin Validator

• Click Apply

Once approved, Pinterest will start pulling in titles, descriptions, and other data straight from your site.

Step 6: Start Pinning Strategically

Now that everything’s set up, it’s time to pin intentionally:

• Share your blog posts, products, and portfolio content

• Use vertical images (1000x1500 px works great)

• Write keyword-rich pin titles and descriptions

• Create multiple pins for the same link to increase reach

• Pin a mix of your own content and others’ in your niche

💡Bonus tip: Use Pinterest’s built-in scheduler to batch and plan your pins in advance!

Final Thoughts

Setting up a Pinterest business account doesn’t have to be complicated, especially when you have a simple guide and a clear purpose. Once your foundation is in place, you’ll be able to focus on what you do best: creating beautiful work and sharing it with the world.

If you’re ready to take Pinterest off your plate (or just want a second pair of eyes on your setup), I’d love to help.

👉 Learn more about my Pinterest Management services