Should You DIY or Outsource Your Pinterest Marketing?

As a creative, you already wear so many hats—artist, designer, small business owner, content creator, and maybe even photographer, shipper, and customer service rep. So when it comes to marketing your work online, the question isn’t if you should be on Pinterest… it’s whether you should DIY it or outsource it.

Let’s talk about it.

The Truth About Pinterest

Pinterest is an incredible tool for growing your business. It’s not a social platform—it’s a powerful search engine that helps your dream customers discover your work long after you've hit “publish.”

But here's the catch: Pinterest isn’t a set-it-and-forget-it platform. The algorithm shifts constantly, best practices evolve, and what worked last year—or even last month—might not work now. Trying to keep up with trends, keywords, pin ratios, and fresh content expectations can take hours out of your week… time you probably don’t have or would rather spend creating!

When you outsource your Pinterest marketing, you hand that responsibility off to someone who actually enjoys staying on top of it (hi, that’s me!).

Why DIY Might Work (For a While)

If you’re just starting out or testing the waters, DIY-ing your Pinterest marketing can be a great way to learn the platform and establish your presence. There are plenty of tools and templates available to help you get going.

But at some point, it starts to eat into your creative time. You’re spending more time designing pins and watching analytics than you are painting, drawing, or creating your products. And let's be honest—Pinterest becomes just another task on your list that keeps getting pushed to next week.

Why Outsourcing Can Be a Game-Changer

Outsourcing your Pinterest marketing means handing it off to someone who lives and breathes the platform—so you don’t have to.

✅ You stay in your zone of genius, doing the creative work only you can do

✅ Your Pinterest strategy stays up-to-date with the latest algorithm shifts

✅ Your pins are consistently created, scheduled, and optimized

✅ You get a stress-free, sustainable system that drives traffic to your shop or portfolio

No more guessing, Googling, or wondering if you're doing it right.

Let Pinterest Work for You—Without the Overwhelm

Pinterest is one of the best tools out there for driving traffic without needing to be online 24/7. But to make it work, you need a strategy that’s aligned with your business and your goals, not just pinning pretty pictures and hoping for the best.

I help creatives like you build (and maintain) a Pinterest presence that actually brings in results—without the stress, guesswork, or time suck.

So... Should You DIY or Outsource?

That depends on how much time you want to put into it each week. If Pinterest feels like a to-do list item you keep putting off, or if you’ve been winging it and not seeing the results you hoped for, outsourcing might be the right next step.

I offer Pinterest management that’s simple, strategic, and made for creative business owners like you.

🔗 Check out my website for more details

🔗 Check out my Services

🔗 Work with me

Let Pinterest become a reliable source of traffic and visibility for your creative business—without adding more stress to your plate.