Do Artists Really Need Pinterest? Yes—and Here's Why

If you're an artist trying to grow your audience, sell your work, or just get more eyes on what you create, you're probably showing up on Instagram or TikTok. But let me ask you something: have you tried Pinterest yet? Because if not, you could be missing out on one of the most powerful, low-stress marketing tools out there, especially for visual creatives like us.

Let’s talk about why Pinterest is a total game-changer for artists.

1. Pinterest = Built-In Visibility for Visual Work

Pinterest is a visual search engine. That means people go there specifically to find inspiring images, discover new ideas, and save things they love—which is basically what art is made for. Whether you’re a painter, illustrator, surface pattern designer, or anything in between, your work belongs in front of the people already searching for it.

On Pinterest, your artwork isn’t just another post people scroll past—it’s a solution to their search. You show up when they type in things like “bright abstract art,” “colorful wall prints,” or “botanical sticker pack.” Unlike social platforms, where you have to fight to be seen, Pinterest naturally pushes your content in front of people who are actually interested.

2. Pins Live Forever (Seriously)

One of the biggest perks of Pinterest? The lifespan of a pin blows social media out of the water. On Instagram or Facebook, your posts might get attention for a day or two—if you’re lucky. On Pinterest, a single pin can keep driving traffic for months or even years. That means the time you spend creating content for Pinterest pays off for way longer. I’ve seen pins resurface in search and start getting saves and clicks again over a year after they were posted. No reels, no hashtags, no dancing required.

3. Millions of Daily Users—And They’re Actively Looking

Here’s a stat worth paying attention to: Pinterest has over 465 million monthly active users—and tens of millions log on daily. But unlike other platforms, where users are mostly there to be entertained, Pinterest users are there with intention. They’re planning, researching, dreaming, buying. This is especially powerful for artists who sell their work online, whether that’s through Etsy, their own shop, or print-on-demand products... which leads me to my next point...

4. People Use Pinterest to Shop

Pinterest isn’t just a place for inspiration boards anymore—it’s a place people go when they’re ready to buy. According to Pinterest’s own data, 85% of weekly users have made a purchase based on Pins they saw. That means your art prints, stickers, original paintings, or surface pattern designs could be showing up right when someone is ready to click “add to cart.”

Pinterest makes it easy to link back to your shop, Etsy page, or website. With a solid strategy, your pins can turn into actual traffic, and that traffic can turn into sales.

Want More Eyes on Your Art?

So, do artists and creatives really need Pinterest? Yes, Pinterest isn’t just nice to have—it can be a key part of your marketing strategy. If you’re an artist ready to get more visibility on your work without spending hours on social media, I’d love to help. I offer Pinterest setup and monthly management services specifically designed to help creatives grow their audience and drive traffic to their shop or site.

Let’s turn those pins into clicks (and those clicks into customers). Click here to learn more about my services and how we can work together!